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News 29/11/2005   

Turner cites campaign in Flight Centre online growth
 
Flight Centre md Graham Turner claims the group’s ‘search-compare-book’ advertising campaign is behind a surge in online business in the last six months.

Latest statistics from independent web traffic monitor Hitwise for April to October 2005 show that Flight Centre increased its online market share from 18 per cent in April to 22.51 per cent in October

The ad campaign, which began in Queensland in April and was later extended throughout Australia, promoted “flightcentre.com’s ability to save customers time and money by offering Qantas, Jetstar and Virgin Blue airfares on a single screen”.

Turner said the campaign “has helped flight centre.com consolidate its position as Australia’s number one agency site, while capturing a larger slice of the broader online travel market”.

“We expect further strong growth, particularly with the recent addition of enhanced accommodation offerings for our customers through Flight Centre Hotels,” he said.

Flight Centre’s market share result placed it ahead of its closest rivals, Webjet and lastminute.com.

In the broader online travel sector, flightcentre.com’s fourth ranking placed it behind only Virgin Blue, Qantas and mapping service Whereis Online.

Hitwise statistics also showed the site enjoyed growth in the broader travel market, moving from seventh in April to fourth in October in terms of overall visits to Australian travel sites

29 November 2005


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